5 Tips For Selling Your Luxury Home

If you have a high-end property to sell, everything from how you price it to how you market it has to be optimized for the right buyers. Working with a realtor who has experience in selling luxury homes can make all the difference. Check out our top 5 Tips For Selling Your Luxury Home below!

1. Market Wisely

When it comes to selling a luxury home, focusing your marketing efforts on the right areas is key. An experienced real estate agents knows the best marketing tools and strategies for dealing with high end buyers. Expect to invest in top-quality printed marketing materials, digital advertising, professional staging, photography and more.

2. Speak to the Market

Luxury homes aren’t just about mansions and private estates anymore. As millennials become prime consumers, they tend to focus on eco-friendly products and more “discreet” wealth. It’s just as important to promote the lifestyle and experience that your property has to offer. Speak to the community amenities or trendy hot spots in the neighbourhood, as opposed to just the square footage.

3. Staging is Key

When it comes to selling luxury, staging is key! Even if your home is well decorated, buyers can often get distracted by your personal style. A professional stager can help with decluttering and locating the appropriate furnishings and artwork to help sell the luxury lifestyle. Your stager will also ensure that the amenities which make your home luxurious are being showcased.

4. Curb Appeal

Before a buyer even steps through your front door, you’ve created a first impression. Maximizing your home’s curb appeal is a critical step to instantly grabbing the buyers’ attention. Clean up the exterior, give it a fresh coat of paint, consider professional landscaping or install a new front door! These small updates will make a huge impact when it's time to sell.

5. Pricing Strategy

Pricing your home correctly is extremely important when selling a luxury home. Hiring the realtor who suggests the highest price can often end up being a huge mistake. To ensure the price is right, an in-depth comparative market analysis should be performed in order to determine the listing price. A home that is priced competitively or aggressively can attract buyers right from the beginning.

Are you considering selling luxury in Toronto? If so, we'd love to help! Contact us at ashleigh@stellargrp.ca